Brand and Location Management

Learn how to manage brand settings, services, and business locations effectively. This guide covers brand configuration, service management, and location setup for Site Admins and Root Admins.

The platform supports multiple brands with separate content and settings:

• Brand Isolation: Each brand has its own content, users, and settings
• Shared Services: Services can be shared across brands or brand-specific
• Location Management: Each brand can have multiple business locations
• Content Separation: Pages, leads, and analytics are brand-specific

This allows managing multiple business entities or franchises from one platform.

Access brand settings through User Menu → "Brand Editor":

• Basic Information: Brand name, description, contact details
• Visual Identity: Logo, colors, styling preferences
• Contact Information: Primary phone, email, address
• Social Media: Links to social media profiles
• SEO Settings: Default meta descriptions and keywords
• Integration Settings: Third-party service configurations

Configure services offered by your brand through "Brand Services Editor":

• Service Selection: Choose from the global services catalog
• Custom Descriptions: Tailor service descriptions for your brand
• Pricing Information: Add brand-specific pricing details
• Service Ordering: Arrange services in preferred display order
• Availability: Enable/disable services as needed
• Location-Specific: Some services may be location-dependent

Manage business locations through "Locations Editor":

• Basic Information:
  • Location name and description
  • Full address with ZIP code
  • Phone and email contacts

• Hours of Operation: - Set hours for each day of the week - Handle holidays and special hours - Display closed days clearly

• Services Available: - Select which services are offered at this location - Location-specific service variations

Each location can have its own dedicated page:

1. Create Location Page: Add a new page for the location
2. Add Location Blocks:
3. Hours of Operation block
4. Map block with location address
5. Contact information
6. Location-specific services
7. Local SEO:
8. Include city/region in page title
9. Add local keywords
10. Include address in content
11. Lead Forms: Include location-specific contact forms

Define and manage service areas for each location:

• ZIP Code Coverage: Define which ZIP codes each location serves
• Service Radius: Set distance-based service areas
• "In My Area" Feature: Allow visitors to check service availability
• Location Routing: Direct leads to the appropriate location
• Local Content: Show location-specific information based on visitor location

Optimize for local search across multiple locations:

• Location-Specific Pages: Create unique pages for each location
• Local Keywords: Include city, neighborhood, and regional terms
• Consistent NAP: Ensure Name, Address, Phone are consistent everywhere
• Local Schema: Use structured data for location information
• Google My Business: Maintain separate listings for each location
• Local Content: Create content relevant to each service area

Maintain consistent branding across all locations:

• Visual Identity: Use consistent logos, colors, and styling
• Messaging: Maintain consistent brand voice and value propositions
• Service Descriptions: Standardize how services are described
• Contact Protocols: Ensure consistent customer communication
• Quality Standards: Maintain service quality across all locations

Consistency builds trust and reinforces brand recognition across all customer touchpoints.